Lucid at City Beach

Clean Lines. Confident Looks.

Lucid is the go-to for modern men's fashion with a fresh, minimal edge. Whether you're heading out for the weekend, hitting the beach, or keeping things casual, this label serves up everyday style that’s easy to wear and hard to ignore.

From on-point men’s clothing and shoes, to must-have accessories and swimwear, Lucid brings a clean, versatile aesthetic that works across seasons.

Elevated Essentials for Everyday

Lucid’s clothing range is all about easy wardrobe wins. Think laid-back tees, relaxed-fit pants, fresh polos and lightweight button-ups made for layering or wearing solo.

The palette leans into core colours — black, white, grey and earthy neutrals — with subtle branding and structured fits that feel elevated without being overdone. Whether you're dressing for a weekend trip, casual office day or a night out with the crew, Lucid makes outfit planning simple.

Try pairing a fitted tee with loose trousers and crisp sneakers for a modern off-duty look. Or layer a neutral overshirt over a singlet and shorts for that festival-ready, sun-smart style.

Footwear That Goes with Everything

No look is complete without the right kicks, and Lucid’s men’s shoes range delivers. From minimalist sneakers to slides and summer-ready sandals, these styles are made to go from day to night without missing a beat.

After something that works with jeans, chinos or shorts? A low-top trainer keeps things sharp but laid-back. For off-duty days, lightweight slides and beach-ready sandals bring comfort and ease without compromising your style.

Accessories That Finish the Fit

Lucid knows the details make the difference. The brand’s men’s accessories collection brings you essential extras to level up your look — without overthinking it.

Top it off with a classic hat or cap, add a pair of clean, modern sunglasses, or keep things practical with an everyday bag or backpack. Whether you're heading to the gym, going on a day trip or planning a beach weekend, Lucid accessories are built to go with you.

Seasonal Style Notes

Right now, Lucid is leaning into soft tailoring, oversized fits and a refined colour story that’s all about versatility. Here’s what’s trending:

• Relaxed cargo pants with structured tees
• Lightweight shirts in muted tones
• Functional crossbody bags and flat-peak caps
• Tonal swimwear with subtle branding

Whether you're road-tripping with mates, hitting a summer festival or just chilling on a Sunday, Lucid has pieces that balance comfort, structure and edge.